Foodservice is one of the fastest-growing industries in Australia. Years after the pandemic, the industry has evolved rapidly with many new trends emerging along with its growth.
Foodservice providers need to understand these trends to better provide consumers with what they need and want as their tastes evolve. Below we've listed the top five trends in Australian foodservice you can leverage to better meet what your consumers seek.
Emphasis on Sustainability
Many Australian diners are becoming more conscious of packaging and resource waste, thus demanding foodservice businesses to have a more sustainable alternative. A company's adherence to sustainable practices is becoming one of the deciding factors for consumers when choosing what to eat and where to dine. A survey conducted among 3,000 consumers around the world showed that Australian consumers are willing to turn their backs on unsustainable businesses. Hence, ethical movements like cutting down on food waste through upcycling, growing food onsite, and sourcing food locally can ultimately help companies win their consumers over.
Growing Demand for Plant-Based Food
Australians are among the many people who have been adopting healthier dietary habits and plant-based eating. In fact, research shows that despite the devastating effects Covid has had on the food industry, retail sales of plant-based food skyrocketed a staggering 46% in FY20 with the number of new jobs created reaching a stunning 106% growth, and seeing manufacturing revenues rise from $35 million to $70 million in the developing sector.
As demand for plant-based options and meat alternatives grows, restaurants are expected to grow their vegan options beyond tofu and soybeans to cater for these dietary requirements.
Consumers Seeking a New Experience
The hospitality industry is a competitive market. Naturally, foodservice businesses will look for ways to set themselves apart, leading to the rise of experiential dining. What started as a trend in Australian foodservice has now become a bigger and more permanent concept. Restaurant goers are now seeking new and different experiences, which means we can only expect more adventurous and unique dining venues to emerge in the industry.
Need for Transparency
Following COVID-19, health and safety has become everyone's biggest concern. Consumers are paying closer attention to their product purchases and require more information about where their products come from. According to new research, 93% of Australians prefer to see a clear label of where their food was sourced. While it may sound bothersome, this trend in Australian foodservice is actually an opportunity for foodservice companies. Providing consumers with the transparency they seek establishes trust and highlights what value your business offers, creating a strong point of difference from other, less proactive businesses.
The role of Technology
Incorporating technology in the hospitality industry may have initially been a response to the pandemic, but this trend is here to stay. These changes dramatically improved restaurant operations and resulted in an easier and more convenient consumer experience. Some foodservice technologies that are expected to continue include: QR code systems, online ordering, and kitchen display systems.
Key Takeaways
These trends in Australian foodservice show how consumers' preferences have changed over time. At present, they prefer companies that offer sustainability, plant-based options, and new experiences while maintaining transparency and providing a sense of convenience. We are expecting these trends to continue for 2023 and beyond.
AFAB has always had its finger on the pulse of emerging trends and found ways to maximise their benefits for consumers, business owners and employees through advocacy. Make sure you’re keeping up with all the latest changes in the foodservice industry by reading our news feed, so you too can be up to date on how you are being advocated for and represented as the landscape continues to change.
